Boys of Soweto (B.O.S) is a South African luxury fashion brand blending vintage aesthetics with contemporary style. Founded in 2011 by visionary stylist Vusumuzi "Bob" Ndima, B.O.S draws inspiration from township culture, combining classic esbhujwa culture with a modern, cosmopolitan edge.

The brand's refined approach has earned it acclaim locally and internationally, with features in GQ magazine and collaborations with renowned names like Palladium and Markham. B.O.S's unique storytelling extends beyond fashion, highlighted in award-winning short films and global campaigns.

B.O.S. is a renowned fashion brand, recognized locally and internationally. It collaborates with prestigious brands, creates award-winning content, and is committed to community development through initiatives like "Boys Today, Men Tomorrow."

B.O.S is more than a fashion label—it’s a celebration of heritage, reimagined for the modern world.